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  • Tantalizing Titles
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Big book of tools Get off to a strong start by assuring the session has a catchy title, advises Certified Speaking Professional (CSP) Chris Clarke-Epstein. "Start with a short, spiffy and clever title followed by a subtitle that explains the benefit of the session."

Successful brochures contain titles that capture attention but also immediately answer the question, "so what?" The subtitle should contain phrases such as "how to," "10 tips," "master five steps," etc.

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Address book sync plaxo outlook Most importantly, make sure the session matches the description. "Hold speakers responsible for delivering what they promise," says Clarke-Epstein.

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Familiarity breeds attendance, and your association's Web site is a great tool to introduce your professional speaker to your potential audience. NSA member Jeff Blackman, JD, CSP, offers the following tips to help you make the most your association's technologies.